This durable interactive ball starts blinking when you bounce it; turning your typical game of fetch into an exciting multi-sensory experience. Once the ball is thrown and hits a firm surface a multi-colored LED light automatically starts blinking. The LED light is embedded with the same impenetrable technology as our award-winning Squeak Ball. The light is tightly and safely enclosed in a sleeve that is then embedded into the ball during the molding process. The Strobe’s light has a life of 200 hours, that’s over 36,000 throws! And during times of non-lighted activity the ball is still a playtime favorite with a fun texture Strobe scores a 5 out of 5 on the Durability Scale. For extra lighted fun the Glow Strobe ball actually glows in the dark, truly turning night time play into an experience. As with all Planet Dog toys Strobe is made with Planet Dog’s signature Orbee-Tuff material , durable, buoyant and is as safe for humans (even babies) as it is for dogs.