Life of George

"May your feet and paws always take you where your heart wants to go"

Life of George represents an ideal that every dog lover has a “George” in their lives to go on adventures with and that every “George” has a human that loves them and wants the best for them.

Gear for dog lovers

  • Dashing Daxie Embroidered Sweater
    Regular price
    R 575.00 ZAR
    Sale price
    R 575.00 ZAR
    Regular price
    Unit price
    per 
  • George's Funky Coffee Mug
    Regular price
    R 210.00 ZAR
    Sale price
    R 210.00 ZAR
    Regular price
    Unit price
    per 
  • Life of George - It's my Gotchaday! Scarf Tie Bandanas
    Regular price
    R 170.00 ZAR
    Sale price
    R 170.00 ZAR
    Regular price
    Unit price
    per 
  • Life of George It's my birthday Scarf Tie Bandanas
    Regular price
    from R 170.00 ZAR
    Sale price
    from R 170.00 ZAR
    Regular price
    Unit price
    per 

OUR BEST SELLERS

  • Acana Light & Fit Dog Food
    Regular price
    from R 450.00 ZAR
    Sale price
    from R 450.00 ZAR
    Regular price
    Unit price
    per 
  • WolfSkin Sweater by Rogz
    Regular price
    from R 285.00 ZAR
    Sale price
    from R 285.00 ZAR
    Regular price
    R 290.00 ZAR
    Unit price
    per 
  • Hill's Adult Large Breed Chicken
    Regular price
    from R 339.00 ZAR
    Sale price
    from R 339.00 ZAR
    Regular price
    Unit price
    per 

Adventure Awaits

Adventure awaits, whether it’s a run, hike,
mountain bike, walk, what better way to experience it with your furry best
friend right by your side. Live life unleashed, exploring the outdoors is one
of the best ways to bond and discover what your dog was made for.

For the love of ADVENTURE

Gear for the adventurer and their dog - run, walk hike guide

Get out there

For the love of CONVENIENCE

Treats, Ticks & Flea solutions, Poop bags all in one place.

Delivered to your door

For the love of PUPPIES

Essential kit for a new puppy. Treats for training, collar and tag, lead.

SHOP PUPPY

Story time with George

The stories and adventures of George and his friends.

Listen now

George and the underpants

One windy Thursday George was trotting down the road to his
friend Chad’s house.

It was Chad’s birthday and George was hoping there might be
a piece of cake to nibble on.

He arrived at Chad’s house and found Chad in the garden
looking very glum.

George

George and the Whale Song

George was so excited, he had been invited to his first every birthday Pawty.

Max, the labrador from around the corner was turning four. George pondered long and hard about which bowtie he was going to wear. He needed to make sure he was looking spiffy.

George

George goes on a Mole Hunt

One sunny Thursday afternoon, while George was snoozing in the sun his nose began twitch.

He slowly opened one eye ball and gave a ginormous sniff. Up he sprang! He knew that smell could only mean one thing...his arch nemesis was in the garden.

George

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